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The 70/40 Rule

The "70-40" Rule®

70/40 Rule programs and emotional support services are offered to develop open discussions between families relating to providing care to parents and other various senior topics. Bridging the communication gap between seniors and their boomer children.

70/40 Communication tips

70/40 Communication Tips

Review these tips to help start those difficult conversations; Ten Tips to Help Seniors Communicate with Their Boomer Children

Conversation Starter Guides

Download these easy-to-read guides from Home Instead and author and communications expert Dr. Jake Harwood. These guides includes common family situations and sensitive circumstances that often pose communication problems for both older adults and their children or loved ones.

70-40 Rule®: Communication Assessment

The following informational assessment tool has been developed by Home Instead for seniors age 70 and older who would like to improve their communications with their adult children. We invite you to complete this 15-question quiz to determine the quality of your conversations.

70/40 Conversation Topics

Some topics are hard for seniors and their adult children to discuss, but starting the conversation off right can make things a little easier. Here are some scenarios that address common topics from the senior's perspective. These responses were developed in cooperation with Jake Harwood (Ph.D., University of California, Santa Barbara), Professor of Communication, author, and former director of the Graduate Program in Gerontology at the University of Arizona.

Communication Key to Sharing Caregiving Duties

Caring for aging parents can lead to awkward situations that are difficult for siblings to discuss. Open communication is the key to ensuring that older adults get the help they need and that one family member doesn't become burned out doing all the work.

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